“I don’t know. They just don’t seem to get it,” I recently heard an employer say about his twenty and thirty-something employees. “No, it’s you that doesn’t get it,” I wanted to reply. And what’s more, they don’t get you either.

Born between 1980 and 1995, these Generation Y (or Gen Y) men and women are the modern workforce. If you want to keep them on board, it’s up to you to get them, not the other way around. They’re the work anywhere, any way, any time generation.

If you’re one of those managers still wondering what’s with them, take solace in the fact that you’re not alone. Recently released, Millennials Incorporated, will show you the way. Not surprisingly, it’s among the top rated Amazon books in its class and a finalist in ForeWord Magazine’s highly-regarded annual Book of the Year competition. Written by Lisa Orrell, it’s all about how to effectively recruit, manage, motivate and retain Millennial employees. Lisa is a sought-after speaker, has appeared on ABC, MSNBC, and NPR, and is frequently cited in national and international media including Monster.com, HR.com, FoxBusiness.com, and CareerBuilder.com. Her “generation relations” seminar, webinar, and training clients have included Paul Mitchell Schools, Cisco, Brocade, Blue Cross/Blue Shield, Crowe Horwath LLC, USC’s Marshall School of Business, and many others.

Millennials Incorporated is a quick-read, organized for easy reference, and loaded with useful tips and ideas.

As we discuss in Undress For Success, the U.S. will be facing huge shortfall of skilled and educated employees over the next 2-20 years because of the retiring Boomer generation. According to Lisa and other companies we’ve interviewed, some companies are alreading feeling the pinch. “Smart companies aren’t waiting for the exodus,” says Lisa, “they’re agressively recruiting Gen Y workers and figuring out how to keep them on board. They are the future and as the economy rebounds, the competition for recruiting them will be fierce.”

You can learn more about Lisa, her book, and speaking topics at: TheOrrellGroup.com. Her blog will keep you up to date on generation relations and work/business related topics.