Reality and Working At Home

In our book, Undress For Success we offer the naked truth about making money at home. And you can; you just have to know how—that’s why we wrote the book and filled it with what you need to know to succeed.

The allure of working at home is so strong the scammers prosper offering ridiculous opportunities. Less obvious, and no less alluring, is the impossible dream of becoming rich and famous from a best selling book, or a viral iPhone app.

Sure, like the promise of a Mary Kay Cadillac, there are some people—some very few people—that manage to succeed. The reality for most people is very different.

A Stanford University assistant professor and a friend decided to launch a start-up after Apple announced it was going to open an iPhone App Store. One of the 99-cent programs the company created was a hit, and became the No. 1 paid program on the App Store four days after it was first offered. Ocarina, a virtual flute — users blow into the iPhone’s microphone — made nearly $1 million.

But such successes are rare. While over a billion apps have been downloaded, there are almost 30,000 programs so new developers and new programs find it very difficult even to get noticed. A handful of developers that have three or four successful apps think they might make a living at it. But they aren’t going to get rich, even if they are doing something they enjoy and do work for themselves.

Writing for a living is another myth except for a handful of very successful authors. According to Publisher’s Weekly (July 17, 2006), 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies. The average book in America sells about 500 copies.

A publisher has to sell 10,000 to 20,000 copies to reach its breakeven, but  70-90% of titles never do. So publishers don’t spend much money on marketing for most books, and they make their money on the few successes by nationally known, well-established authors.

Writing a book is a great way to boost a career or leave a legacy, but it is a tough way to make a living—only a few thousand people in the U.S. do. Authors who make a living at it usually have written a number of books that they earn money on over a time. Many have also often found ways to sell in quantity through educational institutions, corporations; others run seminars and incorporate their books into the price of a seminar. They may also be established speakers and sell books as well as other products, such as CDs and video tapes/DVDs, at the back of the room.

Mary Kay and other multi-level marketing opportunities are alluring too. But the fact is very few people make any money at it. According to a 2006 Mary Kay Canada press release, for example, only about 2500 out of 34,000 Canadian “beauty consultants’ made more than $100 Canadian. According to U.S. Attorney General data obtained as part of a law suit against Mary Kay, most U.S. women (upwards of 99%) actually put more money into MK than they ever get out of it.

The truth is that earning a living at home takes know how, hard work, and stamina. The hard work and stamina you have to provide. The know how you’ll find in Undress For Success.

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One Response to Reality and Working At Home

  1. Rick says:

    Great site and information.
    Thanks.

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