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Archive for June, 2010

• Telecommuting — The Bottom Line

“Dollars and Sense: Workshifting, Your Business & the Bottom Line”
Tuesday, June 22, 2010 11:00 AM – 12:00 PM PDT

If you watched the webinar and want more information go to our Telecommuting Makes Cents page.

If you have questions that we didn’t answer during the webinar please leave a comment here and we’ll respond both with a reply here and by email.

• Telecommuting Financial Impact

It’s hard to appreciate the value of telecommuting until you see the bottom line impact in dollars, hours and miles. Even half-time workshifting (a term coined by Citrix GoToMeeting to describe the work anywhere concept) can save companies over $10,000 per employee per year. Employees could save as much as $7,000 a year, a nice little bonus you can use while you enjoy the average of two to three weeks more time you’ll have by avoiding the commute.

Join our free live Webinar (sponsored by Citrix GoToMeeting) and see what we’ve discovered about of how companies, communities and individuals can boost their bottom line by using telecommuting as a business strategy.

Register Now:

Dollars and Sense: Workshifting, Your Business & the Bottom Line
Citrix Online GoToMeeting Live Webinar

Date: Tuesday, June 22
Time: 11 AM (PDT) / 2 PM (EDT)

You’ll discover for yourself how:

  • workshifting can improve work-life balance and help companies retain workers
  • workshifting can save employers, employees and communities money
  • federal, state and local initiatives offer telecommuting incentives
  • workshifting has broad implications for our future

*Bonus! 20 lucky attendees will receive a complimentary copy of our book, Undress for Success: The Naked Truth about Making Money at Home (Wiley, 2009).

Register for the Webinar now!

Read about and download the full white paper: Workshifting Benefits: The Bottom Line
Please forward this to family, friends, colleagues, even total strangers who might be interested in learning more the bottom line benefits of telecommuting.

• How To Use Public Relations To Make Money Webinar

While our Verizon-sponsored webinar, “How To Use PR To Make Money” is over, you can watch an archive copy by clicking on the link. If you’ve already seen it, below is the resource list we promised.

And here are links to resources that we promised during the webninar.

Remember how in the webinar we talked about how PR should be fun or should addess social issues ? Here’s one that’s both, with over 12,000,000 views on YouTube.


WiseBread.com

A community of bloggers to help you live large on a small budget. Despite what you may have heard, you don’t have to sacrifice your financial independence to enjoy life. We write for them and love the really good material other people contribute too.

Preston Chaplin Photography

People, fashion, and fine art photography and digital art including the gorgeous portrait and fashion shot of a lovely model in 1920′s ‘flapper’ style we used (with permission and appreciation) in the introduction.

Wall Street Journal Radio Network

For more than 25 years, The Wall Street Journal Radio Network has been the leading provider of business news programming for radio stations all across the US.

YouTube

Search for Funny Accountant or Funny Lawyer for some PR ideas.

Taylor Herring Public Relations

Publicity Stunt blog including Starbucks ‘Red Cup” stunt we discussed, and many others that will start your creative juices flowing…or tears of laughter.

Yogi Berra

More Yogi-isms including, “I didn’t really say everything I said.”

Flower Fields at Carlsbad Ranch

50 acres of color each spring. They actually are in the bulb business, but we all enjoy the flowers.

Chris Brogan

He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. We like what he has to say and think you will too.

Kachemak Bay Air Service

Bill and Barbara no longer operate airplanes for hire in Homer Alaska, but they rent one of the best cabins in town. It’s right on the lake and has a fantastic view. If you’ve never been to Alaska, GO! And if you’re going, go to Homer and stay in Lakeside Cabin. You’ll fall in love with Alaska, the cabin, and with Bill and Barbara just as we did. In fact, Bill was the pilot/parson at our wedding!

PRWeb Press Release Tutorial

Tips for crafting a press release that journalists will read and use.

Air New Zealand

Their safety brief, featuring crew members without even any briefs, not only encourage people to watch, but it went viral and became such a hit they used the idea in ads too.

Help A Reporter Out (HARO)

Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services. HARO has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and promoted close to 1,500 brands to the media, small businesses and consumers. HARO is entirely free to sources and reporters.

Arketi Group

“Great marketing does two things: 1 it supports the business objective – such as gaining market share, thwarting a competitive threat, or generating revenue, and 2 it includes systems and processes to evaluate whether the goals are reached.”

WordTracker.com

More than 3 million people use Wordtracker’s tools to manage their keyword research and link building campaigns.

American Express Open Forum

Big advice for small businesses from Tom and Kate. Oh . . . and a few others, too.

Workshifting.com

Tips, reviews, and opinions about the world of Web commuting—relying on the Web to get work done at any time, from virtually anywhere (sponsored by CitrixOnline.com). You’ll find a whitepaper we did on the financial benefits of telecommuting (workshifting) here.

Entrepreneur Magazine

Some of the best entrepreneurial advice on the web, particularly because Kate’s is their Start-up Finance columnist).

Google Keyword Tool

Enter a keyword or phrase to find related keywords and traffic estimates.

PRWeb

From the smallest business to the Fortune 500, PRWeb has helped over 40,000 organizations of all sizes maximize the online visibility of their news.

BusinessWire

Thousands of member companies and organizations depend on Business Wire to transmit their news releases, photos and other multimedia content to journalists around the world.

Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Our Press Hits on a Subject as Boring as Telecommuting

The proof is in the pudding . . . here are some of the PR hits we’ve received using the “be the authority” approach we discussed during the webinar.